Indian media and entertainment (M&E;) industry is one of the fastest growing industries in the world. The emergence of innumerable TV channels and private FM radio operators has made entertainment and information available across the entire Indian landscape. Every segment across the industry (television, radio, advertisement, films, print) is getting digitised in its own way and thereby leading to development of new media. Indian animation industry is also undergoing great transformation currently.

The industry is poised to grab greater outsourcing pie from global players, it is also prepared to move up the value chain and play a better role in the overall animation and gaming ecosystem. While earlier only post-production work used to be outsourced from Hollywood studios, Indian studios are now getting more advanced and looking to create their own intellectual properties (IP) through innovative business models. The Indian Government has also mandated the conversion of analog forms of TV distribution to digital to improve quality and fix the problem of hidden revenues. Digitisation began in 2012 and is proceeding across the country in a phased manner.